FOR IMMEDIATE RELEASE
Diane Neal, Board President
"Never Too Old To be Loved" - We Continue Our Work
September 12, 2006 -- Last fall, we introduced our public awareness campaign, "Never
Too Old To be Loved," to our membership. This campaign is designed to educate the
public regarding the many adult dogs and cats in our care.
When we eliminated our length-of-stay policy a few years ago, we realized that some
animals remain at our shelter for many weeks or months awaiting adoption. Many of
those animals are adult dogs and cats who are at the shelter because of the death,
divorce, job loss, or relocation of their owners. Often too, when an older pet owner
must move into assisted living or nursing facilities, their beloved pets are brought
to our shelter.
Sadly, there are many people who do not consider adopting an adult dog or cat when
they are preparing to adopt a new pet. Instead, they will quickly walk past the
many adult shelter animals, focusing solely upon the pups or kittens. It is indeed
heartbreaking to see these wonderful adult animals passed by day after day, awaiting
a new home. We also know that many individuals who adopt pups or kittens may not
appreciate the amount of time and effort that is required to train young animals.
Nor may they understand that young animals are likely to have accidents on carpets
or engage in unpleasant behaviors such as chewing. Therefore, for many, adopting
an adult dog or cat may be a better choice. Since we recognize that there is a finite
number of good homes in our community, it is our hope that we can reach some of
these potential pet owners with our message.
To date, our campaign has been included in our educational and community outreach
programs, and we have been developing both television and billboard ads to reach
a broader segment of the community. To implement the "Never Too Old To be Loved"
campaign on a broader scale, we have been working with Todd Locke, President and
owner of WRL Advertising, to develop a billboard campaign that will be made possible
through a generous gift we have received. We have also worked with Christine Schulman,
Can-Do Promotions, and with Lynn Shimko of Lynn Shimko Graphic Design to develop
a television ad that we hope will touch the hearts and minds of potential adopters.
We want to thank Massillon Cable Television, their videographer, Randy Ramsey, and
these other generous people for donating their expertise in this important educational
- Mailing Address
P.O. Box 7077, Canton, Ohio 44705
- Shelter Address
5100 Peach Street, Louisville, Ohio 44641
- E-Mail Address